Copywriting

Copywriting

When people start talking about building a website for their business, the first thing they usually think about is how it’s going to look. The problem is, fancy web design with sluggish text gets customers moving as much as a fancy looking car with a sluggish...
Facebook Ads

Facebook Ads

Your target customers are all using Facebook. Yes, even B2B customers (prospects are people after all). Facebook Ads are so powerful because you can be highly specific in who you target. Mothers of high school aged children? Plastic Surgeons? New home buyers? Small...
Landing Pages

Landing Pages

What is the difference between a website and a landing page? A website is for exploration.  A landing page is for a conversion. A conversion is when a website visitor takes a desired action (usually only one per page).  Typically this will be making a purchase,...
Email Marketing

Email Marketing

An email list is not just about sending out email blasts for sales on ecommerce products.  You can do a whole lot more for virtually any business with an email list. Email lists are all about building a relationship with your target market. They may buy nothing from...