Online Marketing for Small Businesses with Big Goals
We offer you the fastest way to attract a stream of new customers through Social Media and Search Advertising."I think if you're an entrepreneur, you've got to dream big and then dream bigger."
- Howard SchultzYou've got what it takes to grow your business:
You have a vision for growth.
You have winning products or services.
You have the funds to make it happen.
All that’s missing?
A stream of new customers.
Click on a marketing tool to learn more.
Google Adwords
Reach your target customers when they’re most ready to buy.
Combine engaging advertising with the power of social media .
Email Marketing
Nurture your leads and win customer loyalty without an ad budget.
Copywriting
Use the psychology of words: copywriting is your marketing engine.
Google Adwords
Fact: Google Adwords remains a top customer-generation tool for online marketing.
- There are 3.5 billion daily Google searches worldwide.
- Adwords generates $80 billion in yearly economic activity.
- Amazon spent approx. $125 million each month on Google Adwords in 2016.
Unfortunately, Adwords is not designed for Do-It-Yourself advertising.
On average, small businesses spend $1200/month on Adwords, yet they waste 25% of their ad budget due to strategic and managerial mistakes (WordStream 2014).
The good news? We’re Google Adwords certified. We do comprehensive research to find your most profitable keywords. Our customized landing pages help you win at Google’s “bid auction” even with a lower priced bid than your competitors. Your account gets regular grooming to make sure your ad budget is performing well.
5 Reasons to Use Adwords
Fact: With 2 billion monthly active users, Facebook is the #1 most used app in the world.
Facebook also owns the 3rd, 4th and 6th most popular apps (Facebook Messenger, WhatsApp, and Instagram).
Facebook is growing in popularity . When Facebook hit 2 billion monthly active users in 2017, 66% of users were returning daily, compared to 55% when Facebook hit 1 billion users.
Small businesses are under-utilizing Facebook advertising. As of Sept. 2016, 60 million business have a Facebook business page. Yet, only 4 million businesses are actively advertising on Facebook—that’s just 6% of the business pages out there.
Conclusion? There’s a lot less competition for small businesses who advertise on Facebook.
Advantages: Facebook allows you to serve your audience engaging video ads; click-to-website ads; promotional articles; viral content for comments, sharing, ‘likes,’ and more…
Should I use Google Adwords or Facebook? This is like asking if you should accept Visa or Mastercard? Most businesses should use both platforms. As a starting point, we help you determine which one provides the highest and quickest return on your investment.
5 Reasons to Use Facebook Ads
Email Marketing
Fact: Although hours-per-day spent on email communication has declined somewhat with the advent of social media, email marketing still holds the greatest ROI for businesses.
Low-cost, high-return: The cost of sending a message to your subcribers list is virtually free, compared to paid advertising.
Customers want to hear from you. 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily (Statista, 2015).
Email lets you send special offers, promotional messages, educational content, company news, blog posts, video content, technical updates, feedback questionnaires, and more.
5 Reasons to Do Email Marketing
Copywriting
“Copy” is professionally written text for ads and marketing materials.
Fact: The most sought-after commodity today is human attention.
Professional copywriting is designed to grab attention, build trust, generate desire, and lead to action.
Think of the words on your website and other materials as the engine behind your marketing.
Copywriting can lead your customers towards any marketing objective:
- Purchasing a product
- Scheduling a consultation
- Subscribing to an email list
- Downloading a PDF
- Mentioning your business to friends and family
Example: Press Their Buttons
A commercial real estate company contracted Green Stream to rewrite their website’s case studies.
Original Text
In the re-write, we used professional copywriting techniques to press all of the right buttons for real estate customers.
Green Stream’s Version
Copywriting is not:
Writing fluffy words that sound professional.
Something you just whip up from nothing.
Sleezy sales pitches in writing.
Copywriting is:
Based on psychological studies.
Defined by real customer and business information.
Critical to every written piece of marketing.
GREEN STREAM
We bring you great customers.
You do great work.
Everyone wins.
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© 2017 Green Stream Marketing, LLC.